The core premise that society undervalues "non-making" seems wrong, though. It can certainly feel that way when you hang around in specific circles and subcultures where it is disproportionately represented (as the author presumably does, mentioning technology), but on a macro level Western culture is in favor of positions that have historically been considered prestigious and well-paid - law, medicine, finance and so forth.
Someone whose title includes "manager" is likely held in higher regard, than say, someone with "engineer". Doesn't matter what kind of manager, the term itself has positive connotations to laymen.
Then of course, artists are stereotypically associated with bohemianism and poverty.
As an example, certain aspects that encompass "maker culture", including many fields that fundamentally intersect with programming, aren't even formal professions.
Not to mention the fact that modern feminism is focusing mainly on getting women into 'non-making' jobs, specifically because of the reasons you mention.
Working as a builder (can't think of anything more 'maker' than that) isn't particularly glamorous. Being a lawyer/banker/exec is.
Software development is relatively unique in the way that it gives you the ability to command a reasonable salary whilst straddling the line between directly producing and facilitating production.
Someone whose title includes "manager" is likely held in higher regard, than say, someone with "engineer". Doesn't matter what kind of manager, the term itself has positive connotations to laymen.
Then of course, artists are stereotypically associated with bohemianism and poverty.
As an example, certain aspects that encompass "maker culture", including many fields that fundamentally intersect with programming, aren't even formal professions.