I don't think it's hype or over stating things to suggest that this may be the most significant advance in practical statistics and methodologies for scientific investigation in years, perhaps decades.
Like many brilliant ideas, it seems so obvious in retrospect, another great "Why didn't I think of that?" moment.
Particularly since the confounding issue is really enormous in science. And sits at the core of the example the article gives in introduction... That would be an achievement in itself to build an experiment without confounder(s).
Like many brilliant ideas, it seems so obvious in retrospect, another great "Why didn't I think of that?" moment.