The problem is that most people aren't even aware they're trading anything. That you consciously made that decision means the movement has already accomplished an important step.
Besides, gnumeric bugs will sound great when Google bans your account for deity knows why :)
Most people aren't interested in the mechanism of anything, just the results. They don't make the concious decision not through education but through apathy and the desire to get from A to B via the shortest path.
As for Google; backups. If my account gets toasted it's a couple of hours inconvenience to set everything up and little else.
What if I told you, that most people do not trade anything?
I may have a theory that each time you use GPL you are trading away 17 karma points, but that does not it true.
Besides, gnumeric bugs will sound great when Google bans your account for deity knows why :)