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I don't think that this would be legal in the UK unless on upwards changes the labels changed a reasonable[0] time before the prices. Unfair Commercial Practices Directive and probably some other laws would probably cover it.

[0] A small shop could probably do it much quicker than a large supermarket which might have to allow for people being in there for an hour.



Ya, I'm sure there will be tricky regulatory issues here both in the UK and elsewhere. I'm just pointing it out as I find it interesting.




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