> You may not like ads but they heavily subsidize great content. In fact, the price of a New York Times subscription would be close to $1,500 per year if it weren't for advertisers keeping it closer to $300 (and that's if all their existing subscribers could even afford it).
???
You are off by a factor of 3, given that you're assuming no elasticity of demand.
In the last quarter, the New York Times obtained 46.8% of revenues from circulation, 47.8% from advertising, and 5.4% from other.
Once upon a time, newspapers had more advertising revenue. But today, they're already well on their way to a world of digital nickels, where they have to get their bulk of revenues from subscribers.
???
You are off by a factor of 3, given that you're assuming no elasticity of demand.
In the last quarter, the New York Times obtained 46.8% of revenues from circulation, 47.8% from advertising, and 5.4% from other.
Once upon a time, newspapers had more advertising revenue. But today, they're already well on their way to a world of digital nickels, where they have to get their bulk of revenues from subscribers.