They do seem to be thinking about exactly the sorts of problems you are talking ...

		georgemcbay on Feb 28, 2014 \| parent \| context \| favorite \| on: Reddit to Give 10% of Its 2014 Ad Revenue to Non-P... They do seem to be thinking about exactly the sorts of problems you are talking about. Not quite clear in the techcrunch blurb, but more explicitly stated in the actual reddit blog post: http://www.redditblog.com/2014/02/decimating-our-ads-revenue...