Let me rephrase that "So a not yet profitable site is going to spend 10% of a ne...

incision · on Feb 28, 2014

>"... spend 10% of a new form of marketing..."

Exactly.

Seems a big part of the Reddit appeal is the love for feeling a part of the collective.

All at once this reinforces that sense, lends a suggestion of passive nobility to using the site and pre-emptively defends an increase in advertising.

I expect they'll also see some jump in guilt tripping by the community around adblocking as well.

lelandbatey · on Feb 28, 2014

There are already ads on reddit that say "Thanks for not using adblock." Though they may get more blatant as time passes.

incision · on Feb 28, 2014

I'm thinking more among the community than from Reddit directly. You already see a fair bit of that kind of peer pressure in some circles [0][1].

0: http://www.reddit.com/r/CoDCompetitive/comments/1ssvjm/if_yo...

1: http://www.reddit.com/r/nerdcubed/comments/1w2h95/adblock_di...

_7h4m · on Feb 28, 2014

Making them any more blatant isn't going to do much good, seeing as those who block ads won't be able to see them.

ksk · on March 1, 2014

I'm certain the non-profits who receive the money don't care about what it "seems" to anyone.

rhizome · on Feb 28, 2014

That's a heck of a strawman.

jamestanderson · on Feb 28, 2014

>Very not happy I'm not an investor in that company

So you want to be an investor now?

chrisblackwell · on Feb 28, 2014

You make some good points, and I wish to subscribe to your newsletter.