Hey Sacha, I'm a huge reader of your blog and follow your work. I completely agree with what you're saying but I think you might be misunderstanding me. I agree that email to download is not a bad system. The problem I have is that in order to be apart to download the theme, you need to opt into his newsletter. This is different from registration because when you register, you are not forced to opt into a newsletter. This product isn't free. The cost having any theme is to be apart of an audience this creator is building. This is a weak cost admittedly but I think that it turns a lot of people off that they have to join his news letter because that doesn't fit in line with many people's definition of free.