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You weren't a waste of their time. You gave them the opportunity to have a worthwhile conversation with a potential customer. Ideally, if you were talking to a useful salescritter, you came away with a takeaway or two in addition to "Scratch them off the list."

It didn't pan out, but some percentage of leads not panning out is baked into the model.



"It didn't pan out, but some percentage of leads not panning out is baked into the model."

This is called a Purchase funnel (or Sales Funnel)

http://en.wikipedia.org/wiki/Purchase_funnel




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