This is a US specific plot, but the world wide one is similar. There are plausible explainations for a correlation between the type of breakfast and the school cycle.
The spike at the end of 2007 appears for any queries when you look at the world-wide data.
Ignore the spike near 14 March and look at the log low dip in summer and the sharp upslope in August-September.
Other very seasonal queries: http://www.google.com/trends?q=mushrooms
Also, for some reason, "DYI", "pi", and "horses" all had large spikes around the end of 2007. Anyone want to guess why? Data gremlins?
http://www.google.com/trends?q=diy%2Cpi http://www.google.com/trends?q=horses%2Cdyi%2Cpi