This seems somewhat common now. First Qualcomm's Kafkaesque E3 keynote, then the PS4 launch (which is seeming sane now), and now this. What goes through these people's heads when they put these things together? Do they have so little faith in their products that they think they need to outsource these things out to people more clueless than them? Or are all these ideas cooked up by some high up exec that everyone is afraid to defy? Or is it group think? I just don't understand how anyone could watch this ahead of time and think "this is perfect for our launch". Especially because I think the features of the new phone are actually pretty impressive. Just show those... like on a slide or small demo. That's all you need.
What was wrong with the PS4 launch? Except for the cool introduction video and a few minutes of the expected PR BS about the "Playstation experience" it was purely ordinary talk and demoes of the new features/games by the people in charge of them. It often got quite geeky at times actually.
I really enjoyed the PS4 launch, I was actually surprised at how little fluff there were. I really don't understand what you disliked with the launch, I think it was a really good example of how launches should be done in the future.
A lot of pundits bashed the PS4 launch for not showing the PS4.
I'm skeptical how big a deal it was because the kids I game with online couldn't stop talking about the PS4 that night and not one of them mentioned the "controversy" about not showing the PS4. If I was Sony and I inked a deal to get Blizzard games on my console I'd schedule an event the next week to tell the world about it. Huge coup.
They revealed the controller -- you know, the way you actually interact with the thing. They revealed some games, and some gameplay footage. They disclosed the specs of the hardware.
I fail to see why it mattered even a little bit if we saw what exciting variety of plastic block the console itself looks like. For the most part, it's meant to stay out of sight!
