This looks like an interesting product. However, the marketing copy is in severe need of an editor. There are Bushisms like "honing in on" and paragraphs that end with rhetorical questions. If I were the founders, I would find someone less familiar with the product to hone and polish the copy.
Just a note, "Bushisms" are properly "malapropisms". Not that I'm not a foaming at the mouth socialist (Canada, wooo!), but I find it takes away from someone's real point when they accidentally drag a partisan phrase like that into an apolitical setting.
jcampbell: You are certainly right and I humbly admit we could have spent more time polishing the copy. My English teacher would be heartbroken to hear a direct comparison to The Decider, though that was fair play. I do think a solid editor is a phenomenal resource and an important part of the preflight checklist. I love the essays that thank a handful of people for reading prior drafts.
