I think it's a successor to the Chromebook. In the vast majority of modern K-12 public schools, the school district owns the hardware, not the students.
I recently heard from couple of Technology Directors at schools that they are looking to procure Macbook Neos replacing their Chromebooks. This might be a strategy to defend their Chromebook market in schools.
Macs are very popular in schools today for teachers and staff. Switching to Macbook Neos for students would actually simplify their support burden. I'm not sure they'd be cost justified though.
Pretty sure when they talked about "very high build quality" and such they're saying this is not a replacement to the cheap chromebooks (which I think the macbook neo is eating anyway) but a higher price point.
I don't think these are Chromebook successors. This is supposed to be a premium line according to the "Android Show" video. But I suspect future Chromebooks will use this OS eventually.
Unless they're cheap, it's not going to sell well for K-12.
I used to work for an ed-tech company that was specifically focused on software for chromebooks and in talking with customers the biggest selling point of chromebooks for schools what their price. The school issued devices get absolutely beat to shit and they just expect a certain number to be decommissioned at the end of the year. Most schools are looking to buy the cheapest thing that does the job and the small group that have the money to actually buy premium devices are going to gravitate toward Apple products.
If Google is selling these for less then $500 then maybe there's a place for them, but like we saw it with the Pixelbook, there just isn't really demand for an $1000 chromebook
A Chromebook is far cheaper than a neo. It could be less then a third the price, and that makes a big difference when you're buying a thousand of them.