ive never experienced that on ryanair? I fly it pretty regularly, its just the food cart, and even that feels halfhearted, I see maybe 3% of customers actually getting something, so most of the time they dont even bother asking, just roll right on by unless you go out of your way to ask for something.
The only bad upsell they do is in the booking process. Are you sure you don't want a hire car?
If you search "Ryanair scratchcards" you'll see recent news articles about them.
I've used Ryanair once in the previous 5 years, so my experience might be out of date. There was a time my job was taking me to "holiday" destinations for meetings, back then I used Ryanair more often as they often had the only direct route. Maybe the scratchcard sales are more common on those flights.
googling it it seems like its still a thing. I reckon it must be on certain specific flights, maybe ones that are likely to attract a certain crowd, liverpool to malaga sort of flights maybe. Ive definitely not heard about it, but I do usually fly the same routes so
The only bad upsell they do is in the booking process. Are you sure you don't want a hire car?