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Great piece. And a good excuse to read up on the use of diaeresis in English (eg. coördination, reëlection) to distinguish repeated vowels - I hadn't seen the New Yorker's usage before.


It isn’t for all repeated vowels; only for when the 2 vowels don’t make a single sound. So “chicken coop” wouldn’t have a dieresis


It would if the chickens formed a business structure that was owned and democratically controlled by its member-owners.


Great point :D


That, is likely co-op.


That's the joke.


Unless it was a chicken coöp... One of few cases it actually resolves an ambiguity!


It's also to distinguish metal bands. Motörhead.


They also prefer some less common spellings. For instance, just noticed “vender” instead of “vendor” in an article this morning.




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