It’s only a pro if Bedrock has some sort of advantage that the existing companies don’t and can’t easily get. Without some sort of innovator’s dilemma-type situation, they’re likely to be crushed (into gravel).
Meh. Being acqui-hired by Caterpillar or John Deere can’t really be a dream of theirs. Plus the financial upside would be limited as these giants would tie it to tough long term milestones. Does not sound like a great deal.
Seems like that is a pro not a con. An exit scenario