Relax, no need for that. Obviously India is an English-speaking country, but when we targeted "English" speakers we expected a higher percentage of our traffic to come from Western sources like the US and Canada, instead of 95%+ from click farms in India. We found that wasn't the case, so we switched to country-specific targeting. Thanks for educating me, though.
Sorry, it's a bit of a knee-jerk reaction caused by the number of American sites that treat non-US visitors like it's a nuisance they even dare to visit, as if an English language .com site is an "Americans-only" sign.
(This is especially insulting if the site in question represents a company/brand that actually operates internationally.)
Also, English speakers are not limited to countries with English as an (un)official language. Just an example, LinkedIn had 3 million Dutch users before they introduced a Dutch language interface. I don't know what business you're in, but that's a lot of creditcards...
Relax, no need for that. Obviously India is an English-speaking country, but when we targeted "English" speakers we expected a higher percentage of our traffic to come from Western sources like the US and Canada, instead of 95%+ from click farms in India. We found that wasn't the case, so we switched to country-specific targeting. Thanks for educating me, though.