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Some people want to start businesses because they are poor right now, and don't want to be poor. Such people will make money but they will never become rich, because all they really want is to have some toys. Once they have maybe $20.000 a month, they can get all the toys they want, all the girls they want, and their journey is done. These are people who want to "make it" and retire to an island they bought. Unfortunately, they will never be able to buy the island, but they will be able to rent a cottage there for a few weeks each year, and that will be enough for them.

Some other people just want to win. Money is the path they have chosen, and they will continue to try to win, time after time. They are playing a game, and they want to be first. These are the people that look for new opportunities, keep trying them, expanding and so on. They will be able to afford the island at some point, but they will never want to go retire there, because the game by which they define themselves does not exist there.

Another group of people care about their ideas. They have an idea, they nurture it and build it out and they want people to use it and admire it. When people buy it or use it, or ooh and ahh at some way he expanded it, that is when they feel the sense of accomplishment. The money is not that important, but if the idea is a good one that people want, it will make money. When his idea gets bought out, he will find a new idea and work again to make it appreciated.

In the end, all groups just want to get some positive feedback for something they did. They want to push a button and get a dopamine rush to the head. They just choose different ways to do it.



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