"Not all retail" - for the place I worked at (doing "optimal" box packing), "box opening experience" was a big thing since it generally got shared on social media, etc. Hence there were constraints about not packing things on top of the feature item, all items had to be label upwards, "best-fit" box to look snug in photos, etc.

(but this place wasn't doing tens of thousands a day, I don't think)