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> You can't force people to want to live in the sticks.

Most people don’t dream of living in Sunnyvale. They are there because of the job. Any small city would be a fine substitution for many people.



Unfortunately I think the bump to WFH during the pandemic just further underlined this. A lot of tech people moved places away from where they work, or took distant remote jobs, only to suddenly have their employer demanded (some) physical presence.

If a significant amount of jobs truly were completely remote, those people could disseminate away from the big population centers and alleviate housing shortages, but that can't happen because full remote is fairly rare and can evaporate with an abruptness that isn't suitable to build big decisions like mortgages on. If you lose your job and your mortgage is tied to a place with a lot of work, you're probably okay. If it's tied to the sticks, you might find yourself trapped.

So everyone stays in Sunnyvale.


In Sweden I haven't heard of a single person moving to a shithole because of WFH. Stockholm, Gothenburg and Malmö metro areas are nicer to live in than bumfuck nowhere.

Probably related to public transport existing and commuting being less soul crushing.


That's Sweden though, there's a huge difference in the major metros and remainder. In the US it's far different. Outdoor recreation is a huge driver which in Sweden is very much comparatively limited. Rural / non-major metro areas homes have values have been increasing even faster as well as the rates of new construction in those areas.

For one thing, public transportation is absolute garbage and basically useless outside of NYC. DC, Chicago, and Boston are pretty much the only other cities where being dependent on public transportation is really viable. Of course you can do it in other places and millions of poverty stricken people do but it's rarely by pure choice.

Then it basically boils down to what's the point of living in the city? If opportunities for work are removed from the equation, it is mostly just going out to eat / drink and to the big ticket events that don't exist in smaller towns.

The dining and entertainment options are increasing and vast in small towns while urban venues are closing and there is a huge trend of the major event centers moving to suburban areas. The preference for outdoor recreation vs big ticket events means you are simply driving into the city for those things but able to enjoy much more of the things for which you had to previously drive out of the city.

The remaining big factor, which is probably not prevalent in Sweden to the extent that it is in the US is crime and the reality is you are far more likely to be victimized in urban environments. Police responses are lacking and most people don't even bother reporting low level property crimes anymore.


As someone in the US who has lived in small/er towns for over half my life and now lives in a major metro area, the benefits of denser urban areas greatly outweigh smaller towns at this stage in my life. Outside of the western states, much of the US is private land, so outdoor recreational opportunities are limited even in rural areas. In my personal experience quality local entertainment and dining has not increased in small towns, if anything its gone down as more people source entertainment online and big corporate chain restaurants take over real estate. In my experience denser urban areas have more to offer in terms of diversity of art, culture, and thought. Economies of scale make it possible to sustain niche endeavors. Access to international airports is also a major boon.


I don’t know. I know the news is often flooded with companies reversing their remote work policies, but I’ve had no issue staying remote since 2020. Maybe my anecdotal experience is unique, but I happily moved “to the sticks” in 2022. I’ve never been the only one at work, either. One guy I work with even has his own farm in rural upstate NY.

Still, I recognize it’s a gamble and I recognize some would prefer not to risk it. But I think more people are willing to do it than you might initially think.




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