>The consumer protection body got involved as well as a lot of negative media attention.
>They had to raise their prices so they don't become a monopoly.
You seemed to be suggesting that what was happening with milk was anticompetitive and the consumer protection body got involved to stop it. I pointed out that what actually happened is that the body determined that there wasn't anything anticompetitive going on and that the companies ceased the "milk wars" on their own because they were losing money (which is exactly what I was alluding would happen with soap if one company tried to drive competitors out of the market).
> "Effectively selling it at a loss"
Sure, maybe it wasn't a total loss, just less profit.