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I guess I don't get what change is needed. Most of these Amazon sellers don't do any of the following:

- manufacturing

- marketing / advertising

- warehousing

- shipping

So basically they have outsourced the entire value chain, and then they complain that they are losing almost all of their revenue. Well, yeah, the people doing all of the work are getting most of the money. We don't seem to think it's an issue when a manufacturer takes 50% of someone's revenue, but when a platform that handles marketing/sales/logistics takes 30% everyone acts like it's highway robbery.

These sellers remind me of the people who find out I'm a SWE and want me to work on their "brilliant idea" which they somehow think is worth something without putting in any actual work. It's not. And the fact that these sellers are able to even make a living acting as a middle man between Alibaba and Amazon at all is honestly a great deal for them.



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