I am impressed by the tech, but appalled by the possibilities.
Where I live, it is already common practice for real estate 'agents' to photoshop the properties listed for sale to make them look fully renovated and furnished. When in reality the house is empty and in very bad shape.
This tech will make it even harder to judge a property without actually viewing it in real life.
I think we can no longer stop tech like this from being used in ads (because that's effectively what property listings are nowadays). The only solution I think is policies/laws that prevent real-estate marketplaces from showing fake pictures.
That all said, I think the author can make big money from realtors by selling this tech as a subscription model.
I think we already have laws around misrepresenting things for sale... As far as furnishings: that's definitely spelled out in the contracts for what is included.
I'm sure it varies area to area, but the biggest thing I see in our area is things like adding sunsets in the windows or behind the property photos, but we wouldn't necessarily know if a Realtor had photoshopped out mold or water damage or the like.
Just like with '* Serving suggestion' pictures on food packaging, can't they just do '* Decoration suggestion' to shield themselves from pictoral misrepresentation charges?
Where I live, it is already common practice for real estate 'agents' to photoshop the properties listed for sale to make them look fully renovated and furnished. When in reality the house is empty and in very bad shape.
This tech will make it even harder to judge a property without actually viewing it in real life.
I think we can no longer stop tech like this from being used in ads (because that's effectively what property listings are nowadays). The only solution I think is policies/laws that prevent real-estate marketplaces from showing fake pictures.
That all said, I think the author can make big money from realtors by selling this tech as a subscription model.