Honestly, the title seems fairly apt. The author starts the article with the sentence, and proceeds to mention a plethora of things which argue that this sentence is accurate.
If you didn't already know Steve Jobs was an ego-centric CEO with a cult-of-personality keeping him going before the article, you're pretty far behind in tech news. However, I had no clue about the reasons behind Fadell's firing, and that's the real point of the article anyway.
