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Layperson here:

When I click on a forbes article I usually don't notice the author.

On Substack I'm subscribed to specific authors and one former newspaper/ now independent journalist I follow.



Honest question: why is noticing/not noticing the author relevant to you? Isn’t the point of reading something to consume the actual content?

I totally get the point of following people you’re already familiar with and have a track record of quality. Not arguing against that.

I’m just interested in your comment about not noticing the author.




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