There is no difference in noise for me between curly braces or keywords because my brain parses both as a single token. I don't process "e"-"n"-"d", it is just one thing "end", same as a curly brace is.
Of course some people can't read words by shape and instead have to sound out the individual letters every time, so I guess it can be more annoying for some people.
And I don't mean to be patronizing, I actually have the opposite problem. I am faster at parsing whole words than symbols which is why I really struggle with modern UI that solely relies on icons. It drives me mad.
Type, maybe, but they are visual noise when you read code.
BEGIN and END are also not as easy to match with editors/IDE's as pairs of symbols.