> I still can't believe major corporations thought the shift to ecommerce from the pandemic "looked to be permanent".
My theory is that it had less to do with e-commerce overall than more to do with all the big spenders in VC and crypto that essentially vanished once QE and ZIRP regime changed completely (over a very short period).
Not unlike the dotcom boom where large companies at the time like Sun/Cisco took huge losses because they were selling shovels for the gold miners (startups) who suddenly all went out of business. It's no surprise that so many of the Super Bowl ads were crypto - there was an immense amount of such cash swishing around.
Apple didn't dip into that market at all (naturally they are B2C) so they neither hired for that gold rush, nor fired as the gold rush faded.
My theory is that it had less to do with e-commerce overall than more to do with all the big spenders in VC and crypto that essentially vanished once QE and ZIRP regime changed completely (over a very short period).
Not unlike the dotcom boom where large companies at the time like Sun/Cisco took huge losses because they were selling shovels for the gold miners (startups) who suddenly all went out of business. It's no surprise that so many of the Super Bowl ads were crypto - there was an immense amount of such cash swishing around.
Apple didn't dip into that market at all (naturally they are B2C) so they neither hired for that gold rush, nor fired as the gold rush faded.