The fact that you don’t have to go through a dealership is a huge selling point for me. No markup, no dealing with high pressure sales tactics. Just buy it online.
As someone in the EV market I almost went for a Tesla for this reason.
Polestar (Volvo's EV spinoff) has copied this piece of the Tesla playbook, and their cars are pretty competitive in features and price as well. But the Polestar 2 is also much more "traditional" vehicle than Teslas, and most all reviews rate its closest competitor the Tesla 3 more highly.
As someone in the EV market I almost went for a Tesla for this reason.