̶u̶n̶s̶t̶a̶g̶e̶d̶ ̶r̶o̶l̶l̶o̶u̶t̶s̶ ̶o̶f̶ ̶f̶e̶a̶t̶u̶r̶e̶s̶ ̶t̶h̶e̶ ̶C̶E̶O̶ ̶t̶h̶i̶n̶k̶s̶ ̶a̶r̶e̶ ̶c̶o̶o̶l̶ ̶ public testing/experiments