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Those numbers are guesses and estimates. Here's the graph of uniques that actually comes from reddit's Google Analytics data:

https://www.google.com/adplanner/planning/site_profile?hl=en...



Worth mentioning that is by cookies..

I visit reddit from a desktop, laptop, and smartphone. and probably 2 browsers on the desktop. So that would show me up as 4 entries. I would not be suprised if the average was at 2 cookies per unique-human-visitor.


The table on the left shows a guess that tries to account for that -- it appears the ratio is about 1/6.




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