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> UX professionals decided to take on a massive overhaul just for fun.

I’d say they were doing it because they were getting paid for doing it. But that doesn’t mean it actually needed doing. What I have found in tech especially is that a product may get to a point where it’s meeting all its functional goals and really only needs small tweaks and fixes. But this is at odds with company growth. I’m not saying this is the case here but it’s prevalent in this industry.



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