Ridiculous notion. I'm paying for their software for a reason. If they're winning against free it's because their offering is worthwhile.

Of course I'd rather use the free alternative that nearly every language provides official support for. It's the job of JetBrains, who are selling a competition paid product, to make it worthwhile for me to keep paying.

As the value of their product decreases, and the quality of the free offering increases, at some point a small increase in productivity is not worth the added cost. It has to be sufficiently better.