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Yep, either just redefine the timezones-- or perhaps better just issue new "New Eastern time" that is offset by an hour.

> lose the prestige of being the place that global standard time is based on.

You joke, but that's actually a source of some of the opposition. :(



Brit here.

It infuriates me that the BBC World Service insists on announcing the time as "<something> GMT", pronounced in a smug tone of voice. The GMT timescale no longer exists; nobody broadcasts it. What the announcers are broadcasting is the BBC's ignorance. I find it embarrassing and jingoistic.

They've also adopted an idiosyncratic way of pronouncing the time itself: "The time is Four, GMT". Everyone else says "Four O'clock", or "four hundred hours" or "four AM". The Beeb are almost completely immune to complaints; they've outsourced their complaints department, and the contractor's brief is to make sure no complaints reach programme makers.




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