It is not the case - this is just biomimicry: "let us try imitating feats of a living organism". Perfectly legitimate. Nobody is told to make unduly images out of it.
"DeepMind AI learns simple physics like a baby" clearly makes an unduly image out of it. Calling it PLATO evokes an image of an ancient human philosopher. No other field uses as many bold comparisons to humans as artificial intelligence (its name alone is one).
But you are supposed "not to evoke": that'd be sensational.
"The name of AI": we call "intelligent" in this convention that which finds solutions - normally the natural intelligence of a professional, sometimes the artificial intelligence of a computerized system. As easy as that. It works, no intrinsic issue.
This experiment: children seem to rely on expectations in learning and this ANN based system tries to implement some form of "expectation based learning". No problem.
