Understandably so because I'm not sure Twitter wants their platform to end up looking like MySpace. Furthermore, these visual customizations are very hard to translate to the plethora of other clients users use to consume Twitter.
I think Twitter has massive opportunity though with their power users. Many of them are definitely willing to spend $100+/mo just based on the value they get out of it alone if they can get access to power user analytics, insights, data, or better tools to engage with their audience.
Assuming 1% of their users are power users, that's around 3M users with a market opportunity exceeding $3B annually.
Paid emotes or profile customization does not result in MySpace. It can be done in a subtle way. They actually do something like this with their NFT profile picture (the certified owner has a different profile shape). And is trivial to support in new clients when you’re a tech company with talents Twitter has.
Seriously, that has been developed by game companies since a while now, people pay for showing to their friends their cool little golden label. Twitter has the advantage of not being a serious platform, people are there to shitpost, create and follow drama, or other type of crowd interactions. And users already show of their affiliation, how cool and trendy they are using their bio and username.
Imagine for example a 1-month “official Marvel fan” banner for $$ at the time of release of a big marvel movie, people would pay for this.
I think Twitter has massive opportunity though with their power users. Many of them are definitely willing to spend $100+/mo just based on the value they get out of it alone if they can get access to power user analytics, insights, data, or better tools to engage with their audience.
Assuming 1% of their users are power users, that's around 3M users with a market opportunity exceeding $3B annually.