Twitter has all of the "smart people" and "money" on it, unlike Reddit, TikTok, Facebook, Instagram, etc.
Billionaires are tweeting each other in the open. Politicians. Reporters. CEOs, CFOs.
No other social network is like that. It's the only thing keeping Twitter relevant.
TikTok and Instagram have their celebrities and trend setters (which is where the ad dollars are), but you don't see anyone musing about "metaverse", "web3", and what their latest fund is going to pursue, geopolitics, OSINT, stocks, etc.
If I go onto "developer Twitter", there is a thriving ecosystem of thought leaders, developers attached to well-known project, etc. If I follow those people I feel like I am a part of a conversation between People Who Matter™.
But if I compare that to my own firsthand knowledge of those same projects and what's happening in the ecosystem, I realise that there is very little overlap between reality and Twitter's projection of reality.
I don't believe for a second that anything being tweeted by billionaires, C*Os, and politicians is not approved by some marketing and/or social media department. It's not like people are required to tweet, they choose to tweet.
In the end Twitter is just the illusion of people talking to each other. It's all just to further their brand or to push their goals, not insight they give up for free. Sometimes someone slips up but this just results in even more carefully crafted tweets.
In the US, Elon Musk, the 45th and AOC are known to tweet on their own. For the 45th, it was easily discoverable if he tweeted on his own or not by looking on the app ID.
In Germany, health minister Karl Lauterbach, foreign Minister Annalena Charlotte Alma Baerbock (yes, her parents really did name her 1312) as well as a boatload of MPs (most notably Katharina Schulze) also tweet on their own.
twitter won; no doubt - but there is no stick or way to money-tise that doesnt not turn into a facebook slow drain gurrgler on your userbase.
this is the conundreum of social enagement based apps. Your a fad, and your only another fad away from history!
GREAT long term investment? NAahhhhh. Traditional PUMP n DUMP stock. Billionaires get made, mom and pops get DESTROYED! Celebs will go wherever the endorsement money is. Life will continue. These apps wont.
Those topics are only important to you and your bubble though. Not to the vast majority of regular Joes like my mom, grandmothers, people in 3rd world countries, etc.
Billionaires are tweeting each other in the open. Politicians. Reporters. CEOs, CFOs.
No other social network is like that. It's the only thing keeping Twitter relevant.
TikTok and Instagram have their celebrities and trend setters (which is where the ad dollars are), but you don't see anyone musing about "metaverse", "web3", and what their latest fund is going to pursue, geopolitics, OSINT, stocks, etc.