If I had had a needle that would pop the dot com bubble, I'd hesitate before using it. Maybe there are cool things that were brewing and they just need a bit more time to incubate before we can benefit from them.
If I had a needle that would pop this bubble, I'd use it immediately. Advertising is all about making people do things that, when left to their own devices, they don't want to go. Whatever survives this bubble may need to be hunted down and exterminated.
That is actually the definition of bad, inneffective advertising. Good advertising comes from a deep understanding of what people want to do, and then presents them with an opportunity to do just that. This is literally why Google is so valuable. Their ad business is largely based on understanding “intent.” As any decent advertiser knows, you can’t create intent, but you can harness it.
I think you've got it backwards. The whole reason the trillion dollar industry of ad targeting exists is so companies can find the people that want what they're offering.
Ford isn't advertising their F150 to Amish communities. They're advertising to people who match the profile of truck buyers.
If I had a needle that would pop this bubble, I'd use it immediately. Advertising is all about making people do things that, when left to their own devices, they don't want to go. Whatever survives this bubble may need to be hunted down and exterminated.