Best for whom? Based on what evidence? Every time I see "free market" honestly I roll my eyes a little. There really aren't any truly free markets in the first place; in the second, the more free, the generally less efficient for anything except moving wealth from those that have little of it to those that have much.
I agree. As long as paradoxes of competition exist the free market is just that, an ideal.
There are a lot of scenarios where selfish behavior is rational for the individual but only permissible for a minority but if literally everyone does the selfish behavior everyone loses more than if they had done nothing.