This normally doesn't worry me.
What I normally see is:
1) company we're selling to gets snotty that we're charging too much.
2) company sets up internal group to do what we do
3) company spends 3 years doing it--and then shuts it down because it was soaking up money (gee ... ya think?)
4) company now comes back to us and we increase their prices relative to what they had and their competitors
If 3 guys and a dog can clone my work that easily, I'm doing something trivial, and I'm about to be out of business anyway.
This normally doesn't worry me.
What I normally see is:
1) company we're selling to gets snotty that we're charging too much.
2) company sets up internal group to do what we do
3) company spends 3 years doing it--and then shuts it down because it was soaking up money (gee ... ya think?)
4) company now comes back to us and we increase their prices relative to what they had and their competitors
If 3 guys and a dog can clone my work that easily, I'm doing something trivial, and I'm about to be out of business anyway.