That's why I said that profitability represents not only what's ethical, but how important it is for people in their particular circumstances.
Also, isn't ethics always dependent on circumstances you're in? For example, stealing is wrong - but many would argue that stealing to save you or your kids from hunger is ethical. That's the same kind of choice you're making when you choose to buy cheaper eggs when you can't afford cage-free.
Also, isn't ethics always dependent on circumstances you're in? For example, stealing is wrong - but many would argue that stealing to save you or your kids from hunger is ethical. That's the same kind of choice you're making when you choose to buy cheaper eggs when you can't afford cage-free.