As of the top songs, I checked the top songs of Japan, Sweden and English speaking countries. And I see a funny pattern: Both English speaking and Sweden have black/ghetto song as top song, while Japan top song sounds like something I would hear while walking in a shop in Shibuya. (J-Pop for youngsters)
I've had Spotify since closed beta, and in Sweden it was "the cheap option for young folks" (instead of just pirating it), and I assume it was marketed the same in the English countries (since I got my closed beta ticket through a UK site, using VPN)
Now, Spotify is not that popular yet in Japan. It's quite new here but the marketing is heavily focused on young people, meaning places such as Shibuya and Harajuku are filled with ads and commercial for it. Hell, the Japanese commercial about Spotify on spotify is about a young couple trying to have sex and the mood being ruined by surrounding noise (mom downstairs).
As of the top songs, I checked the top songs of Japan, Sweden and English speaking countries. And I see a funny pattern: Both English speaking and Sweden have black/ghetto song as top song, while Japan top song sounds like something I would hear while walking in a shop in Shibuya. (J-Pop for youngsters)
I've had Spotify since closed beta, and in Sweden it was "the cheap option for young folks" (instead of just pirating it), and I assume it was marketed the same in the English countries (since I got my closed beta ticket through a UK site, using VPN)
Now, Spotify is not that popular yet in Japan. It's quite new here but the marketing is heavily focused on young people, meaning places such as Shibuya and Harajuku are filled with ads and commercial for it. Hell, the Japanese commercial about Spotify on spotify is about a young couple trying to have sex and the mood being ruined by surrounding noise (mom downstairs).