That's an interesting interview, but the few B&O products I have come in contact with are ugly (totally subjective, I know) and more importantly, don't seem made very well. They just feel cheap, which they are certainly not.
B & O is all about the perfect blend of design and quality. I own a few B & O products and i'm completely in love with them. They are very sturdy and sound great. It's almost like an apple computer situation (which a lot of people say the same thing you said about macs) but with audio equipment. Thing about B & O is they take quality control to a new level.
I actually went to the B&O "flagship store" in copenhagen, and it wasn't really all that impressive. Their TVs & Speakers seem pretty cool, but being a student, I can get a lot more bang for my buck elsewhere. (obviously i'm not B&Os market)