- your value proposition is in the "it's XXX but you can get there for YYY". Put that front and center and give it a better visual treatment than the insufficiently anti-aliased black sans ;)
- the $10 sleeve makes you think hard where it's at right now. Move everything related to $10 only in one spot. The entire copy under "EXPERIENCED TRAVELERS HELP YOU SAVE TIME AND MONEY" could be compressed to a couple bullet points.
- "How do we do it" doesn't need to be on the front page - it distract from the goal of getting me to try
Minor UI nits:
- your value proposition is in the "it's XXX but you can get there for YYY". Put that front and center and give it a better visual treatment than the insufficiently anti-aliased black sans ;)
- the $10 sleeve makes you think hard where it's at right now. Move everything related to $10 only in one spot. The entire copy under "EXPERIENCED TRAVELERS HELP YOU SAVE TIME AND MONEY" could be compressed to a couple bullet points.
- "How do we do it" doesn't need to be on the front page - it distract from the goal of getting me to try