Well yes, but that doesn't mean those "other things" are not entertainment related. I am not a very lavish spender myself. I rarely buy things and have ad-block on every platform I use. However, I read books, or exercise, or hangout with friends and discuss theoretical topics. My lack of major participation in consumerism, doesn't de facto lead me to become a saintful servant. Everyone is different, but one of my key drivers is mental stimulation; this is a big reason I read so much and advertising has nothing to do with that.