The only reason we call it content is because it's just filler for the spaces between ads. I understand why ad tech and platform people call it that, but it kind of bugs me when people call themselves content creators.
Agreed. Thanks for articulating it so nicely; I've felt the same for a long time, but couldn't find words to describe it.
"Content" to me is like corporations calling people "human resources". It's a grouping word which removes all that makes elements of the group valuable in the first place.
