'Accidentally' turning on a broadcasting flag like this would be a quick-and-dirty way of flushing out the (commercial) DVR solutions which don't obey it.
A quick-and-dirty way of identifying solutions that don't obey it, perhaps. However, according to Wikipedia, the broadcast flag hasn't been made a legal requirement yet, so the "flushing out" may run the other way: consumers migrating from flag-compliant solutions to non-compliant ones. The content companies are running the risk of consumer activism by "testing the water" in this manner.