Well, I don't. Whether it's the BBC, ITV, iPlayer, 4OD for video, or Le Canard Enchaine for press, or the stuff in my RSS feed, I'm only paying one way or the other.
The parent objected to paying cash + being subjected to looking at ads. I tried to point out that's how traditional media has worked with examples from TV and magazines.
Who are these suckers paying for access?