We did all manually before. Now we use heroku. For a small/medium sized project it is just perfect. We replaced about 1 to 2 days of works by 10 minutes with heroku. I cannot recommend it enough.

It took only 3 hours to adapt our projects to heroku. Compared to many days working on hosting ourselves our projects. Because the longer is not to set up the environment but to choose what will be the best. I believe the heroku team made the best choice for me.