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A friend of mine made a fair bit of money off of a website that listed "free stuff" promotions around the web. But it was manually-maintained and so quickly died.

... BUT...

He really only started making ad revenue on the site once he stopped maintaining it! People would find his site, then would realize the content was old, but would click on an up-to-date ad instead.

Accidental genius. :)



Sounds like seo took hold on its own over time. It accumulated links and ranking naturally.




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