I believe the Gawker CEO has said publicly something to the order of: Our employees are not journalists. Journalists have to do it right, we just have to do it first.
That's interesting, but I don't think that's what positr0n was describing. The Washington Post reporter describes Gawker's work repeatedly as journalism. Even the photograph caption uses "Gawker Web site reporter" to mean blogger.
It does say that the CEO cares more about breaking the story first than verifying facts and sources--but I don't see where he goes so far as to state or imply that he doesn't consider Gawker to be journalism. And he is quoted as saying: "We may inadvertently do good. We may inadvertently commit journalism. That is not the institutional intention." I can see how that might mean what positr0n says but I can also see how that could have a nuanced meaning in the context of the WP article.
However I can't find a link to back it up so..